My experience

Driven by curiosity and interested in a broad variety of products and services, my path has led me on a sinuous path through different industries. Read my full story below!

About my experience

In recent years I combined working as an employee for max. 4 days per week and I spent about 1 to 2 days per week on freelance projects or in my own retail/ e-commerce company. I strongly believe that the combination made me richer in knowledge and skills, so I can recommend everyone to find a professional ‘pet-project’ outside of regular working hours.  

In my story below you can find more information about the different roles I had when I was employed, as freelancer and as entrepreneur. If you have any questions about my experiences you can always reach out via my contact page.

About my experience

In recent years I combined working as an employee for max. 4 days per week and I spent about 1 to 2 days per week on freelance projects or in my own retail/ e-commerce company. I strongly believe that the combination made me richer in knowledge and skills, so I can recommend everyone to find a professional ‘pet-project’ outside of regular working hours.  

In my story below you can find more information about the different roles I had when I was employed, as freelancer and as entrepreneur. If you have any questions about my experiences you can always reach out via my contact page.

Iron/Out (Makerstreet)
Amsterdam
Commercial Lead
June ’21 – Present
Employed (fulltime)

Starting up a new project.

Omnia Retail
Amsterdam
Marketing Manager 
September ’20 – April ’21
Ad Interim (parttime)

Omnia Retail is an enterprise size focused SaaS scale-up developing dynamic pricing solutions for brands and retailers like Philips, Bol.com, Coolblue, Decathlon and Public/ Media Markt Greece. Because of the enterprise focus my marketing tactics rely heavily on inbound/ SEO combined with account-based marketing for outreach. 

Maximize Growth
Amsterdam
Freelance Growth Marketer
October ’15 – Present
Self-employed (parttime)

Maximize Growth is my own company where I serve different organizations on a freelance/ project base. Some highlights:

  • The Africa Experience / Stichting Timbo Africa
  • Young Digital Leaders
  • GoodShipping
  • Waar 
  • FranklinCovey
  • Gavin
Natuursteendeals 
Duiven, Zeist, Antwerpen
Co-Owner/ Head of Marketing 
December ’11 – December ’20
Co-owner

Natuursteendeals is an online retailer that sells tailormade stone kitchen worktops and accessories via different brands and channels, both B2C and B2B. Within the company I’m responsible for all online channels like the websites and online marketing channels, while the showroom and the operations are runned by my brother Thierry and his team. 

Charlie’s Travels
Nairobi / Cape Town
 
Head of Marketing & Growth
April ’19 – August ’20
Employed (fulltime)

Charlie’s Travels is an Africa-based sustainable travel scale-up focused on offering off the beaten track experiences through Eastern and Southern Africa. Within Charlie’s Travels I was responsible for (re-)setting up the marketing department and started working agile including the hiring of a 10 fte multidisciplinary team. We finished numerous projects like new websites and fully renewed online marketing stack. I was also a member of the company management team. My time at Charlie’s Travels ended earlier then expected because of the Covid-19 pandemic.   

Maximizers 
Tilburg, Eindhoven, Maarssen
Co-Owner 
March ’11 – February ’20
Co-owner (1 day per week)

Maximizers was a booking agency for DJ’s and artists. Furthermore, we produce tailor made party concepts and we organize events. I also play as a DJ myself. Last year we provided DJ’s and acts for about 150+ bookings. We decided to ‘pauze’ the company because of the Corona situation.

Test 1
RevelX
Amsterdam
 
Growth Marketing Consultant
April ’18 – March ’19
Employed (fulltime)

RevelX is a strategic innovation and digital transformation consulting firm for B2B/B2C clients. During my year in the consultancy world I did projects at TVM verzekeringen (insurance), Imbema (B2B wholesale), Friesland-Campina (FMCG) and some short projects at Remeha and Asito.

BinckBank/ Pritle
Amsterdam
 
Growth Marketeer
April ’16 – March ’18
Employed (fulltime)

Pritle was an investment app for indexfunds, and I was responsible for strategizing and building the online growth stack including experimenting with a variety of channels and tools. Pritle was sold to BinckBank in April 2017. Within Binck I was responsible for the rebranding of Pritle into Binck Forward, integrating all online marketing activities/channels, co-creating a new digital strategy and the launch of the online campaigns for two new products Binck Comfort and Binck Savings. 

Bax-Shop.nl
Goes
 
Online Marketeer
June ’11 – September ’12
Employed (parttime)

Bax-Shop.nl is the biggest online retailer focused on music instruments and DJ-gear in the Netherlands. It is the company where I learned all about SEO, writing copy and managing webshops. When I started they only had 30 people and now they are over 450 and it’s one of the fastest growers in the Netherlands and Belgium. 

Ricoh
Den-Bosch
 
Credit Collector
April ’05 – May ’11
Employed (parttime)

During my study I worked at Ricoh, a Japanese multinational focus on imaging and electronics like printers and copiers. It was an interesting period since the company was pivoting into a SaaS company and building document management solutions. I worked at the accounting departement and I was responsible for the timely collection of credit from a set of clients. 

Freelance projects

Ecucation

  Marketing Management (Msc)
Tilburg University

Pre-Master/Master trajectory with Brand Management as focus area. Master Thesis subject: "Stimulating the Creation of Electronic Word-Of-Mouth". 

2014

BCE Entrepreneurship Program
Tilburg University

Extracurricular minor program with 30 ECTS worth of Master-level courses. Combination of training, challenges and courses on other faculties.

2012

Commercial Economics (BCom)
Fontys Hogescholen

Higher professional education focused heavily on Marketing & Sales, Market Research and Business Economics. Minor on Creative Management (School of the Arts). 

2010

Organisation Studies
Tilburg University

Investment Platform for Index-funds, Retirement Investing or Active Trading.  

2005

Pre-University Education
Candea College

Six years Management and Economics track.

2004

My profile and skills

  • Data driven marketing
  • Project Management
  • Entrepreneurship
  • Customer Journey Design

Data Driven Marketing

  • Full Funnel Experimenting
  • Web Analytics & Tooling
  • Conversion Rate Optimisation
  • Search Engine Optimisation
  • Search Engine Advertising (Google Ads)
  • Account Based Marketing

Project Management

  • Time & Budget Management
  • Organisation & Running Sprints
  • Pro-Active Communication
  • Content Strategy & Planning
  • Website Development
  • Financial Reports
  • CRM Setup

Entrepreneurship

  • Strategic and Creative Thinking
  • Agile Team Management
  • Problem Solving Skills
  • Customer Service Design
  • Continuously Learning
  • Goal Oriented
  • Vision & Mission, Golden Circle

Customer Journey Design

  • Creating Persona's
  • Social Media (Advertising) Strategy
  • Inbound & Outbound Marketing
  • Branding & Storytelling
  • E-mail marketing
  • PR