My experience

Maximize Growth is my own company where I serve different organisations on a freelance/ project base. Some highlights:

• Nedstar (present)
• AquaTru (present)
• Iron/Out
• IG&H
• Omnia Retail
• The Africa Experience / Stichting Timbo Africa
  
• Young Digital Leaders
• GoodShipping
• Waar 
• FranklinCovey
• Gavin

Nedstar is a fast-growing, global sourcing partner in bulk alcohol and ethanol. At Nedstar I’m responsible for all marketing channels and a small team of mostly external specialists. Nedstar leans heavily on Paid & Organic Search and their high-performing website. 

AquaTru is the European reseller of the AquaTru water purifier and the AirDoctor/AmazingAir air cleaner via our Shopify webshops. Within the company I’m responsible for all marketing channels and a small team. We use social selling as one of most important marketing pillars and with closely together with influencers and affiliates.

Within Iron/Out I was responsible for sales, business development and marketing. Iron/Out is a part of Makerstreet, a collective with digital agencies based in Amsterdam. Makerstreet believes in specialism: expertise & excelling in your own field. That’s why we are not a full-service agency, but a network of leading specialists. Iron/Out only focuses on website performance.

In 2022, I helped IG&H setting up their product marketing activities for a brand new SaaS product that is being developed for the Retail sector. Together with the marketing team of IG&H, I developed the go-to-market strategy and the deployment of the campaigns, website, content and setting up the account-based-strategy.

Omnia Retail is an enterprise size focused SaaS scale-up developing dynamic pricing solutions for brands and retailers like Philips, Bol.com, Coolblue, Decathlon and Public/ Media Markt Greece. Because of the enterprise focus my marketing tactics rely heavily on inbound/ SEO combined with account-based marketing for outreach. 

Natuursteendeals is an online retailer that sells tailormade stone kitchen worktops and accessories via different brands and channels, both B2C and B2B. Within the company I’m responsible for all online channels like the websites and online marketing channels, while the showroom and the operations are runned by my brother Thierry and his team.

Charlie’s Travels is an Africa-based sustainable travel scale-up focused on offering off the beaten track experiences through Eastern and Southern Africa. Within Charlie’s Travels I was responsible for (re-)setting up the marketing department and started working agile including the hiring of a 10 fte multidisciplinary team. We finished numerous projects like new websites and fully renewed online marketing stack. I was also a member of the company management team. My time at Charlie’s Travels ended earlier then expected because of the Covid-19 pandemic.   

Maximizers was a booking agency for DJ’s and artists. Furthermore, we produce tailor made party concepts and we organize events. I also play as a DJ myself. Last year we provided DJ’s and acts for about 150+ bookings. We decided to ‘pauze’ the company because of the Corona situation.

RevelX is a strategic innovation and digital transformation consulting firm for B2B/B2C clients. During my year in the consultancy world I did projects at TVM verzekeringen (insurance), Imbema (B2B wholesale), Friesland-Campina (FMCG) and some short projects at Remeha and Asito.

Pritle was an investment app for indexfunds, and I was responsible for strategizing and building the online growth stack including experimenting with a variety of channels and tools. Pritle was sold to BinckBank in April 2017. Within Binck I was responsible for the rebranding of Pritle into Binck Forward, integrating all online marketing activities/channels, co-creating a new digital strategy and the launch of the online campaigns for two new products Binck Comfort and Binck Savings.

Bax-Shop.nl is the biggest online retailer focused on music instruments and DJ-gear in the Netherlands. It is the company where I learned all about SEO, writing copy and managing webshops. When I started they only had 30 people and now they are over 450 and it’s one of the fastest growers in the Netherlands and Belgium. 

During my study I worked at Ricoh, a Japanese multinational focus on imaging and electronics like printers and copiers. It was an interesting period since the company was pivoting into a SaaS company and building document management solutions. I worked at the accounting departement and I was responsible for the timely collection of credit from a set of clients. 

2012 - 2014

2012 - 2013

2005 - 2010

2004 - 2005

1998 - 2004